The critical points and success factors for sales and marketing integration

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The marketing and sales department plays a critical role in keeping up with the market. The two divisions are of paramount importance for launching and marketing products and services. Accordingly, the leader has a significant influence on the success of the organization from both departments. The effectiveness and quality of working together is a decisive factor that has been negatively impacted by personal, organizational and information deficits, as well as conflicts. Thus, the task of this work was to standardize the points of contact and to explore possible solution keys between the two departments, taking into account the harmonious tasks of employee relations. Not only the most important factors in the management of interfaces, but also the facilitation steps, which include both strategic and organizational responsibilities, have been identified. From the analysis of the questions raised, it can be concluded that regular exchange of information (in any form), more common and interdisciplinary meetings, a clear communication and lively corporate vision contribute positively to the coordination and integration of marketing and sales department, influence. Thus, management's mission is to create a corporate vision as a comprehensive and clearly communicated leadership culture for everyone and thereby enhance the employee's sense of belonging. The employer should support every coordination effort for both departments. Improving the coordination processes in both areas, marketing and sales, has a strategically significant role, as is clearly segregating and assigning the responsibilities of the different departments. Based on all this, it is very important that the corporate profit, which is very important for the employer, is based on the success of integrating these classes, which can be successfully achieved by optimally managing the factors presented in the thesis.

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PLS Modelling, PLS modellezés, cooperation between sales and marketing, értékesítés és marketing együttműködés, critical point, krtikus pont, PMC, NPMC
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