Pető, KárolyElmohandes, Nirmeen Mohamed Abdelaziz Ameen2025-06-172025-06-172025https://hdl.handle.net/2437/393105The overarching aim of this study is to gain insight into the intentions of hospitality managers to adopt new technologies, factors that influence their intentions, potential outcomes, the implications for the future of the hospitality workforce, and new labour management strategies in this era. In this study, a qualitative research methodology was employed to explore the influence of managers' intentions to adopt advanced technologies on the future of the hospitality workforce. The study employed the purposive sampling method to conduct semistructured interviews with 27 participants at the managerial level in the United Kingdom restaurants. Additionally, non-participant observations were conducted to provide further support for the study. The acquired data were subjected to thematic content analysis. This study thoroughly explored managers' intentions on the adoption of advanced technologies and presented them comprehensively using the Technology Acceptance Model (TAM) model as a framework. The study presented three primary scenarios for the future of the labour force in the restaurant industry, each of which was thoroughly and individually examined along with strategies to effectively managing each scenario. These findings hold significant importance. The study underscored the requisite skills that employees must possess to secure job in the era of technological advancements. The majority of research using TAM has focused on examining the individual acceptability of technology in consumer and guest contexts. This study is among the initial ones to employ the Technology Acceptance Model (TAM) to examine managerial viewpoints. This study aimed to identify the factors that influence managers' intentions to adopt advanced technologies in restaurants using TAM. It emphasised that there are hidden factors that impact intentions to use technologies from a managerial perspective that have not been previously explored from a customer perspective. This study is among the first to explore the impact of managers' intentions to adopt advanced technologies on the future of the labour force. It delves into three primary scenarios and provides strategic recommendations for managing these scenarios from a managerial standpoint. This study has identified the necessary technological competencies that hospitality practitioners must possess in the current era, as well as the impact of these competencies on employee remuneration.201enTechnological advancementLabour ManagementHospitality and TechnologyTAM modelPhD, doktori értekezésGazdálkodás- és szervezéstudományokTársadalomtudományok