Bittner, BeátaAlassaf, Ibrahim2020-10-272020-10-272020-10-26http://hdl.handle.net/2437/297634The key goal of this report is a critical review of H&M 's business place in order to establish a variety of future, actionable strategies. There is a brief introduction to the brand, including H&M history and context. A summary of the relevant literature on the subject proceeds. Mission and vision, internal audit, a resource-based view, value chains, an External audit, the industrial corporate strategy, the Porter 5-power model and, essentially, all forms of techniques are discussed critically. The main topics of Competitive Research include the following areas: The literature is objectively discussed and compared to offer an impartial review.53encorporationstrategic planningDEENK Témalista::Közgazdaságtudomány::Ipari menedzsment