Bányai-Márton, GáborBenyaacoub, Ayah2020-04-162020-04-162020-04-12http://hdl.handle.net/2437/283895The aim of this thesis was to identify the effects of celebrities on the public’s health related behaviour, as well as to explain the mechanisms through which famous personalities have managed to influence the public’s health decisions, and how that impact can be both positive and negative. It also illustrates how the public health authorities introduced new laws and regulations in an attempt to counter that influence and keep it under control.36enCelebrity impactcelebrity endorsementFamous personscelebrities and healthpreventive medicinecelebrity campaignmedical advicecelebrity influenceadvertisement effectDEENK Témalista::Orvostudomány::Népegészségügy