Viktoria, VidaAmiri, Sunaina2022-10-242022-10-242022-10-19https://hdl.handle.net/2437/338088The objective of this thesis is to focus on analysing Amazon's current marketing situation while taking into account its recent results, as well as gathering information on the company's and market's current situations, and finally proposing an optimal marketing strategy in accordance with the company's further documents and recommendations. Furthermore, the aim of this research is also to discuss generic marketing plans and tactics that other corporations might adopt.61enStrategic plan of Amazonstrategic planAmazonDEENK Témalista::Közgazdaságtudomány