Bittner, BeátaKargapolova, Anastasia2020-10-272020-10-272020-10-26http://hdl.handle.net/2437/297647Corporate strategic planning for an entertainment company seeking global success in times of a pandemic: a case study of Big Hit Entertainment, one of the most recent examples of a South Korean company succeeding across the globe. Research consists of an external, internal analysis, a comparison of this company's performance with its competitors' performance, and formulating an adequate strategy.40enstrategic planningmusic industrySouth KoreaDEENK Témalista::Közgazdaságtudomány