Beyond scarcity marketing: what really drives young consumers to buy from a viral local culinary brand?

Kristia, KristiaFridayani, Januari Ayu2026-01-132026-01-132025PHINISI - Professional Insights on International Sustainability and Business Innovation. -2 : 4 (2025), p. 113-131. -PHINISI. - 3026-41113026-4111https://hdl.handle.net/2437/401978Beyond scarcity marketing: what really drives young consumers to buy from a viral local culinary brand?folyóiratcikkopen access articlehttps://ebib.lib.unideb.hu/ebib/CorvinaWeb?action=cclfind&resultview=long&ccltext=idno+BIBFORM134807TársadalomtudományokGazdálkodás- és szervezéstudományokhttps://journal.irsc.co.id/index.php/Phinisi/article/view/100szerzőhttp://dx.doi.org/https://doi.org/10.64282/phi.v2i4.1002026-01-13