Vida, ViktóriaZafar, Shayan2024-12-202024-12-202024-10-29https://hdl.handle.net/2437/384113This thesis explores how packaging influences consumer behavior, focusing on design elements, materials, and sustainability. It examines the psychological and emotional responses to different packaging types and their effects on brand perception and purchasing decisions. The findings aim to provide insights for marketers on enhancing consumer engagement through strategic packaging choices.58enPackaging designEnvironmental impactConsumer psychologyEconomics::MarketingHozzáférhető a 2022 decemberi felsőoktatási törvénymódosítás értelmében.