Kiss, MariettaAkinyemi, Deborah Moyinoluwa2016-10-282016-10-282016-10-28http://hdl.handle.net/2437/231388This study answers the research question "The impact of marketing strategy on firm performance”. The main purpose of this thesis is to get a better understanding of how marketing strategies are used as a tool to advance a firm’s market performance, using Tesco PLC as the major case study.56enMarketing StrategyDEENK Témalista::Közgazdaságtudomány::Marketing