András , KrisztinaHavran, Zsolt2021-06-282021-06-282015-09-01Applied Studies in Agribusiness and Commerce, Vol. 9 No. 1-2 (2015) , 67-731789-221Xhttps://hdl.handle.net/2437/317728The study investigates new strategies of football clubs in function of last few years’ trends in European football leagues. There were many changes in international professional football during the last 10-15 years that had significant effect on the success of certain clubs. We show empirical evidences about these effects based on data about revenues, transfer balance, financial and sport successes. We focus on Western European leagues and classify clubs based on their business and sport strategies.application/pdfBusiness economics of sportssport managementprofessional sportbusiness strategytransfer marketfolyóiratcikkOpen AccessUniversity of Debrecen, Faculty of Economics and Business, Hungaryhttps://doi.org/10.19041/APSTRACT/2015/1-2/13Applied Studies in Agribusiness and Commerce1-29APSTRACT1789-7874