Kiss, MariettaEgbara, Ekacharo Otobha2017-04-242017-04-242017-04-22http://hdl.handle.net/2437/238345The purpose of this research paper is to have a better understanding of how a firm's marketing management and strategy affects its performance. It also explains the basic features of a successful marketing strategy. And finally, a case study of the marketing management and strategy of Ryanair Plc is presented to show how a firm's marketing mangement affects it's performance and how the strategy can be changed if it ceases to effective.56enmanagementmarketingstrategyDEENK Témalista::Közgazdaságtudomány