The connection between manufacturer and private label brands and brand loyalty in chocolate bar buying decisions: A hybrid choice approach

Kiss, MariettaCzine, PéterBalogh, PéterSzakály, Zoltán2022-07-022022-07-022022Appetite. -177 (2022), p. 1-15. -(cikkazonosító)106145. -Appetite. - 0195-66630195-6663http://hdl.handle.net/2437/335731The connection between manufacturer and private label brands and brand loyalty in chocolate bar buying decisions: A hybrid choice approachfolyóiratcikkopen access articlehttps://ebib.lib.unideb.hu/ebib/CorvinaWeb?action=cclfind&resultview=long&ccltext=idno+BIBFORM102626TársadalomtudományokGazdálkodás- és szervezéstudományokhttps://linkinghub.elsevier.com/retrieve/pii/S0195666322002367szerzőhttp://dx.doi.org/10.1016/j.appet.2022.1061452022-07-0500084117860000485133479287