Fehér, AndrásAriunbold, Kherlen2024-06-182024-06-182024-04-24https://hdl.handle.net/2437/373369The thesis explores the deployment of chatbots and their impact on customer satisfaction and sales growth in the unique context of the Mongolian market. Through a mixed-methods approach combining qualitative interviews and a quantitative survey, the study investigates the status and potential of chatbots within the Mongolian business landscape. In summary, the thesis suggests that chatbots, even in their current basic form, have a positive impact on customer relationship management and sales within the Mongolian market. However, for chatbots to truly enhance customer experiences and contribute to sustainable growth, development efforts must focus on technological advancements, user experience design, and data security.41enChatbotCustomer relationship managementEconomics::MarketingHozzáférhető a 2022 decemberi felsőoktatási törvénymódosítás értelmében.