Bresler, Nerine Cecilia2021-06-282021-06-282010-12-31Applied Studies in Agribusiness and Commerce, Vol. 4 No. 5-6 (2010) , 115-1201789-221Xhttps://hdl.handle.net/2437/317990Tourism enterprises can create public viewing areas where shared enjoyment and heightened emotive experiences could arise, as well assentiments of patriotism, and ownership of the event itself. But, they must keep their base business happy; to ensure longterm loyalty of existing customers.application/pdfTourismmega sport event2010 FIFAWorld CupfolyóiratcikkOpen AccessUniversity of Debrecen, Faculty of Economics and Business, Hungaryhttps://doi.org/10.19041/APSTRACT/2010/5-6/19Applied Studies in Agribusiness and Commerce5-64APSTRACT1789-7874