Kiss, MariettaLajili, Ines2022-04-262022-04-262022-04-22http://hdl.handle.net/2437/331626The thesis research contributes to the influencer marketing literature by exploring the several factors of social media influencer marketing to ascertain which ones have an influence on the purchasing decision of generation Z in the fitness industry, taking into consideration Gymshark as a brand example.71enFitness industryGeneration ZSocial media influencer marketingThe impact of social media influencer marketing on the purchasing decision making of the generation z in the fitness industry: an empirical study of gymsharkA közösségi média influencermarketing hatása a z generáció vásárlási döntéseire a fitnesziparban: gymshark empirikus tanulmányaDEENK Témalista::Közgazdaságtudomány