Green Marketing Approaches and Their Impact on Green Purchase Intentions: mediating Role of Green Brand Image and Consumer Beliefs towards the Environment

Majeed, Muhammad UssamaAslam, SumairaMurtaza, Shah AliSzakács, AttilaMolnár, Edina2022-10-192022-10-192022Sustainability. -14 : 18 (2022), p. 1-19. -Sustainability. - 2071-1050. - 2071-10502071-1050https://hdl.handle.net/2437/337738Green Marketing Approaches and Their Impact on Green Purchase Intentions: mediating Role of Green Brand Image and Consumer Beliefs towards the Environmentfolyóiratcikkopen access journalhttps://ebib.lib.unideb.hu/ebib/CorvinaWeb?action=cclfind&resultview=long&ccltext=idno+BIBFORM104188TársadalomtudományokGazdálkodás- és szervezéstudományokhttps://www.mdpi.com/2071-1050/14/18/11703http://dx.doi.org/10.3390/su1418117032022-10-1900085678050000185138720615