Bresler , Nerine Cecilia2021-06-282021-06-282011-12-31Applied Studies in Agribusiness and Commerce, Vol. 5 No. 3-4 (2011) , 73-781789-221Xhttps://hdl.handle.net/2437/318027Tourism enterprises can create public viewing areas where shared enjoyment and heightened emotive experiences could arise, as well as sentiments of patriotism, and ownership of the event itself. But, they must keep their base business happy; to ensure long term loyalty of existing customers.application/pdfTourismmega sport event2010 FIFA World CupfolyóiratcikkOpen AccessUniversity of Debrecen, Faculty of Economics and Business, Hungaryhttps://doi.org/10.19041/APSTRACT/2011/3-4/13Applied Studies in Agribusiness and Commerce3-45APSTRACT1789-7874