2021-06-282021-06-28http://hdl.handle.net/2437/318027Tourism enterprises can create public viewing areas where shared enjoyment and heightened emotive experiences could arise, as well as sentiments of patriotism, and ownership of the event itself. But, they must keep their base business happy; to ensure long term loyalty of existing customers.application/pdfCopyright (c) 2011 University of Debrecen, Faculty of Economics and Business, HungaryTourismmega sport event2010 FIFA World Cupinfo:eu-repo/semantics/article