Varró, GabriellaTiba, Zsolt2013-01-302013-01-302011-04-132013-01-30http://hdl.handle.net/2437/157485In my thesis I intend to examine the use of humor in American television commercials, and the effects it has on the costumers. I will present different typologies in connection with the types of humor in advertisements and I will introduce the most important aspects of the use of humor in ads.24enhumorintertextualityadvertisementscommercialsdiplomamunkaDEENK Témalista::Társadalomtudományok::Kultúrális antropológiano_restriction