An Analysis of the Effects of Consumerism in U.S. Society within the Framework of the Development and Marketing Strategies of the Coca-Cola Company and McDonald's

Mathey, ÉvaCsákó, Petra2013-02-182013-02-182011-04-152013-02-18http://hdl.handle.net/2437/160062The thesis deals with the general issues, features and effects of consumer society on present day USA with a look on a brief history and marketing strategies of two popular companies (McDonald's and Coca-Cola). I also I also examined the Amish society in the U.S., who rejects modern conveniences.55enconsumer societyamishAn Analysis of the Effects of Consumerism in U.S. Society within the Framework of the Development and Marketing Strategies of the Coca-Cola Company and McDonald'sdiplomamunkaDEENK Témalista::Társadalomtudományok::Szociológiaip