Csapóné Riskó, TündeRaheem, Haris2019-10-282019-10-282019-10-25http://hdl.handle.net/2437/275172The main objective of this study is to investigate the impact of cultural values of advertising in Pakistan. It is to understand the relationship between cultural values and advertising. Qualitative research has been employed. Advertising strategies that oppose cultural values meet the disapproval of the society. Every country has different cultural values so therefore advertising strategies should be organize accordingly.63enPakistanstrategiesreligioncommercialadvertisementDEENK Témalista::Közgazdaságtudomány