Frankó, KrisztinaGao, Tian2018-04-242018-04-242018-04-25http://hdl.handle.net/2437/250104The main purpose of this thesis is to enable education service companies to better embrace the challenges posed by the new environment.The dissertation divides China's educational service companies into two types: large-scale educational service companies and small and medium-sized educational service companies, and analyzes them in terms of brand building, organizational structure and coordination mechanisms, and international education services.54enBrand BuildingOrganization structureInternational Education ServiceCoordination MechanismsDEENK Témalista::Közgazdaságtudomány