Gál, TímeaYuxi, Yang2025-06-162025-06-162024-10-29https://hdl.handle.net/2437/391903This paper aims to examine the influence of online travel platforms on the travel decisions of Chinese tourists, using Ctrip as a case study to investigate how such platforms affect travel choices. Analyzing the impact of online platforms on travel decision-making holds substantial importance, both theoretically and practically.The study seeks to expand and refine the existing theoretical frameworks that explain tourism decision-making.64 penDecision makingCtripOnline travel platformsconsumer behaviorMarketingdigital marketingChinese peopleEconomics::MarketingHozzáférhető a 2022 decemberi felsőoktatási törvénymódosítás értelmében.