Kalmár, KatalinKárpáti, László2021-06-282021-06-282009-06-05Acta Agraria Debreceniensis, No. 33 (2009) , 41-472416-1640https://hdl.handle.net/2437/316462The article discusses the marketing effectivity of a communication service at a Hungarian telecommunication company. The main target is to establish economic effectivity of the enchanced promotion of the service. The basic metholodogy was the comparison of a new marketing plan and real figures of the planned period. The results of 2005 and 2006 show a very positive financial effectivity of the surplus communication. Based on the results a further promotion is suggested.application/pdfcommunication servicemarketing auditingmarketing planningefficiency evaluationfolyóiratcikkOpen Accesshttps://doi.org/10.34101/actaagrar/33/2850Acta Agraria Debreceniensis33Acta agrar. Debr.