Csapóné Riskó, TündePéntek, ÁdámWiwczaroski, Troy2021-06-282021-06-282016-03-31Applied Studies in Agribusiness and Commerce, Vol. 10 No. 1 (2016) , 73-801789-221Xhttps://hdl.handle.net/2437/317767Several definitions for corporate social responsibility (CSR) exist and these vary greatly as to the activities it should cover and their motivators. Among the benefits of CSR are positive marketing/brand building, brand insurance and employee loyalty. Numerous arguments against CSR prevail, e.g. social responsibility is not a problem that belongs in the sphere of activities a corporation should be addressing or even that CSR distracts businesses from addressing the primary need to concentrate on sales. Thus, the strong economic question: is CSR worth it? In 2014, we carried out a representative survey in Hungary, in which the effects of responsible business practices on consumer purchase behaviour were studied. With our research results, we could show that there is a considerable gap between the apparent interest of consumers in CSR and the limited role of CSR in purchase behaviour. JEL classification:M104application/pdfcorporate social responsibilityconsumer behaviourconsumer responsesCSR actionsfolyóiratcikkOpen AccessUniversity of Debrecen, Faculty of Economics and Business, Hungaryhttps://doi.org/10.19041/APSTRACT/2016/1/10Applied Studies in Agribusiness and Commerce110APSTRACT1789-7874