Várhegyi , FerencAndrás , Krisztina2021-06-282021-06-282015-09-01Applied Studies in Agribusiness and Commerce, Vol. 9 No. 1-2 (2015) , 99-1031789-221Xhttps://hdl.handle.net/2437/317733The authors examine how the broadcasting rights have changed relating to the International Olympic Committee’s (IOC) changed media politics in the case of to the Winter Olympic Games in 2014. They present the market of the broadcasting rights and the changing of the incomes of the media rights fees. They are also examining the target of the IOC relating to the television market and exploring how it might impact the life of the broadcasting and public service media.application/pdfIOCmarket of broadcasting rightsbroadcasting revenuemedia politicpublic service mediaEuropean Broadcasting UnionBusiness Economics of SportsfolyóiratcikkOpen AccessUniversity of Debrecen, Faculty of Economics and Business, Hungaryhttps://doi.org/10.19041/APSTRACT/2015/1-2/18Applied Studies in Agribusiness and Commerce1-29APSTRACT1789-7874