kiss, MariettaAlkhalifah, Zahrah2017-10-302017-10-302017-10-27http://hdl.handle.net/2437/244907This research responds to the main question of the impact of social media on consumer purchasing decisions. Understanding consumer behavior is complex. Companies that want to build a strong customer base and develop a successful marketing strategy should understand the consumer behavior model. When the companies go through social media this will allow the companies to interact and communicate with individuals.47 pageenConsumer behaviorPurchasing processSocial mediaDEENK Témalista::Közgazdaságtudomány