Csapóné Riskó, TündeGammoh, Rein2024-12-202024-12-202024-10-29https://hdl.handle.net/2437/384099This paper aims to investigate whether consumers from different demographic backgrounds are motivated to make environmentally conscious decisions in their clothing purchases. It also analyses the incentives behind purchasing behaviours that encourage consumers towards sustainable alternatives in fashion. Subsequently, it aims to find any discrepancies between the attitudes and actual purchasing behaviours of consumers towards sustainable fashion brands. Ultimately, the study underscores that meaningful progress in sustainable fashion relies on both consumer and brand efforts to balance ethical considerations with practical demands, paving the way towards a more sustainable future in fashion.62enSustainable fashionFast fashionConsumer behaviourAnalysing discrepancies between consumers' attitudes toward sustainable fashion and their purchasing behaviourA fogyasztók fenntartható divathoz való hozzáállása és vásárlási magatartása közötti eltérések elemzéseEconomics::MarketingHozzáférhető a 2022 decemberi felsőoktatási törvénymódosítás értelmében.