Kiss, MariettaAbdullahi, Yetunde Sifau2016-04-292016-04-292016http://hdl.handle.net/2437/225973The structure of this writing lies on the literature of online networking and the consumer on how individuals seek out and process the information on social media before a purchase, taking into consideration past studies identifying with social networking and promotion. A survey was conducted to understand the consumers use of this tool by taking different people from different genders, ages and backgrounds into account and analysing the descriptive statistics of the results.54ensocial mediaconsumer behaviorDEENK Témalista::Közgazdaságtudomány::Marketing