De Groote, Patrick2021-06-282021-06-282011-12-31Applied Studies in Agribusiness and Commerce, Vol. 5 No. 3-4 (2011) , 21-281789-221Xhttps://hdl.handle.net/2437/318016In this contribution we focus on the globalisation of commercial theme parks with Walt Disney Company as the best known case study. After definitions and historical background of theme parks, we analyse the visitors key factors. For the Walt Disney Cie we start with some historical facts, we set up a SWOT-analysis and focus then on Euro Disneyland Paris, the biggest theme park of Europe.application/pdfTheme ParksWalt Disney CompanyEuro DisneylandfolyóiratcikkOpen AccessUniversity of Debrecen, Faculty of Economics and Business, Hungaryhttps://doi.org/10.19041/APSTRACT/2011/3-4/2Applied Studies in Agribusiness and Commerce3-45APSTRACT1789-7874