Kovács, KrisztiánAl Hinn, Dina2021-10-252021-10-252021-10-21http://hdl.handle.net/2437/323568In this thesis, we are gonna go through the definition of fast fashion and sustainability, where the pressure of supporting fast fashion comes from, and ways consumers can be more sustainable. A study was also conducted to be able to understand consumer behavior and attitude towards this industry and their consumption patterns in order to identify the problem.71enFast FashionSustainabilityConsumersDEENK Témalista::Közgazdaságtudomány