2021-06-282021-06-28http://hdl.handle.net/2437/317636The provision of reliable food information, for instance by printing an authorised nutrition or health claim on a package of food, makes credence dimensions of a food transparent to the consumer. In Europe, prior­to­use authorisation of nutrition and health claims are mandatory and governed by Regulation (EC) 1924/2006. The aim of this paper is to assess the problems and pitfalls of the European claims regime to food businesses. A legal­economic review is performed, supported by case studies. Strategic factors determining whether or not to claim are of a legal­economic kind. Strategic responses include refraining from the use or application of claims, abstaining from innovation, and/or circumvention of the authorisation procedure. Negative social­economic effects make it necessary to improve the present legal structures with respect to their effectiveness while maintaining the balance between public control and individual freedom.application/pdfCopyright (c) 2013 Univesity of Debrecen, Faculty of Economics and Business, Hungarynutrition claimshealth claimsfood informationpre­market approvalfood lawinfo:eu-repo/semantics/article