Bremmers, Harry J.van der Meulen, Bernd2021-06-282021-06-282013-09-30Applied Studies in Agribusiness and Commerce, Vol. 7 No. 2-3 (2013) , 97-1011789-221Xhttps://hdl.handle.net/2437/317636The provision of reliable food information, for instance by printing an authorised nutrition or health claim on a package of food, makes credence dimensions of a food transparent to the consumer. In Europe, prior­to­use authorisation of nutrition and health claims are mandatory and governed by Regulation (EC) 1924/2006. The aim of this paper is to assess the problems and pitfalls of the European claims regime to food businesses. A legal­economic review is performed, supported by case studies. Strategic factors determining whether or not to claim are of a legal­economic kind. Strategic responses include refraining from the use or application of claims, abstaining from innovation, and/or circumvention of the authorisation procedure. Negative social­economic effects make it necessary to improve the present legal structures with respect to their effectiveness while maintaining the balance between public control and individual freedom.application/pdfnutrition claimshealth claimsfood informationpre­market approvalfood lawfolyóiratcikkOpen AccessUnivesity of Debrecen, Faculty of Economics and Business, Hungaryhttps://doi.org/10.19041/APSTRACT/2013/2-3/16Applied Studies in Agribusiness and Commerce2-37APSTRACT1789-7874