Simon, ZoltánOrha, Viktor2013-01-292013-01-292011-04-152013-01-29http://hdl.handle.net/2437/157259In the 21st century, in the computer age, many of our basic habits have changed. This can be most easily noticed on the youth who are the first to pick up the cutting edge technologies. Nowadays they spend most of their time in front of their computers, hanging on social networking sites such as Facebook, YouTube, Twitter and the list goes on. More and more of the new generation when they want to buy something, at first they do a web search find any related information on the product then read the reviews and comments of the owners on blogs and only then they decide to choose a particular brand (Turner 48). With the change of consumer habits, companies try to catch up with these new methods and try to engage their potential buyers by exploiting the possibilities of online social networks. This new wave of product sales is called social media marketing. The purpose of this thesis is to have an overview on this new online marketing phenomenon, analyze its effectiveness and finally conclude on where these methods will evolve in the future.23ensocial mediamarketingdiplomamunkaDEENK Témalista::Közgazdaságtudomány::Marketingip