The effect of brand equity on consumer buying behavior in Starbucks Manado Town Square

Koapaha, Janet DevinaTumiwa, Johan Reineer2022-07-272022-07-272016Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi. -4 : 1 (2016), p. 1178-1188. -Jurnal EMBA: Jurnal riset Ekonomi, Manajemen, Bisnis dan Akuntansi. - 2303-11742303-1174http://hdl.handle.net/2437/336116The effect of brand equity on consumer buying behavior in Starbucks Manado Town Squarefolyóiratcikkopen access journalhttps://ebib.lib.unideb.hu/ebib/CorvinaWeb?action=cclfind&resultview=long&ccltext=idno+BIBFORM102947TársadalomtudományokKözgazdaságtudományokhttps://ejournal.unsrat.ac.id/index.php/emba/article/viewFile/11875/11464http://dx.doi.org/10.35794/emba.4.1.2016.118752022-08-19