The impact of brand image, product quality, and promotion on the purchase intentions of scarlett whitening skin care products as mediated by e-wom

Wahitha, Rosa Kinanthi WidhaMaridjo, HerryKristia, Kristia2022-12-082022-12-082022MSDJ: Management and Sustainable Development Journal. -4 : 2 (2022), p. 47-57. -MSDJ: Management and Sustainable Development Journal. - 2684-6802 2657-20362684-68022657-2036https://hdl.handle.net/2437/341947The impact of brand image, product quality, and promotion on the purchase intentions of scarlett whitening skin care products as mediated by e-womfolyóiratcikkopen access articlehttps://ebib.lib.unideb.hu/ebib/CorvinaWeb?action=cclfind&resultview=long&ccltext=idno+BIBFORM105896TársadalomtudományokGazdálkodás- és szervezéstudományokhttps://journal.shantibhuana.ac.id/index.php/msd/article/view/522/214http://dx.doi.org/10.46229/msdj.v4i2.5222022-12-08