Vanka, Gajo2021-06-282021-06-282009-12-30Applied Studies in Agribusiness and Commerce, Vol. 3 No. 5-6 (2009) ,1789-221Xhttps://hdl.handle.net/2437/317937This research is carried out to know the role of corporate branding in mobile phone network along with different influencing factors involved in the purchase of mobile telephone connections. This thesis discusses corporate branding from consumer’s point of view that how much they value it and what type of role it has.  application/pdfCorporate brandingServices & QualityLoyalty & TrustPriceSwitching and Mobile Network service providersfolyóiratcikkOpen AccessUniversity of Debrecen, Faculty of Economics and Business, Hungaryhttps://doi.org/10.19041/APSTRACT/2009/5-6/24Applied Studies in Agribusiness and Commerce5-63APSTRACT1789-7874