Matkó , Andrea EmeseImanolinov, Dastan2025-06-172025-06-172025https://hdl.handle.net/2437/393081This thesis provides a thorough examination of how AI can automate and optimize lead generation processes in marketing, especially in social selling. Using the Event-Processing Chain framework, this thesis effectively points out where AI tools like GPT-4 and Salesforce Einstein can reduce manual tasks and increase efficiency. The integration of real-world examples and AI-powered platforms demonstrates clear improvements in content creation, lead qualification, and task automation. The detailed analysis of AI-driven tools highlights their potential to significantly accelerate marketing workflows and improve lead conversion rates. Overall, the thesis presents a convincing case for AI’s transformative impact on digital marketing and lead management strategies.55enArtificial IntelligenceAutomationLead GenerationDigital MarketingSocial SellingInformatics::Information TechnologyEconomics::MarketingHozzáférhető a 2022 decemberi felsőoktatási törvénymódosítás értelmében.