Vida, ViktóriaElghor, Iman2025-12-182025-12-182025-10-27https://hdl.handle.net/2437/401073This thesis investigates the competitiveness and performance of small and medium-sized enterprises (SMEs) in Morocco and Hungary with respect to e-commerce. It examines how digital technology and internet platforms have transformed traditional business procedures, opening up new markets and boosting efficiency for SMEs.The study compares the two nations' levels of e-commerce adoption, public support, and digital readiness using secondary data. The results demonstrate that Moroccan SMEs are advancing more quickly as a result of government initiatives and mobile access, whereas Hungarian SMEs gain from improved digital infrastructure and integration. The study identifies important obstacles, such as a lack of funding and digital proficiency, and offers suggestions to improve e-commerce involvement in both situations.68ene-commerceonline businessbusiness performancedigital marketingfinancial performancedigital economyemerging marketsmoroccohungaryEconomicsHozzáférhető a 2022 decemberi felsőoktatási törvénymódosítás értelmében.