Fodor, Péter2021-06-282021-06-282015-09-01Applied Studies in Agribusiness and Commerce, Vol. 9 No. 1-2 (2015) , 63-661789-221Xhttps://hdl.handle.net/2437/317719The essay links social historical narratives about modernity with cultural studies views on sport, and investigates what cultural and social functions are associated with sport in our highly technicized capitalist world. While pursuing this research I always keep in mind how professional spectacle sports interact with different forms of technical media. JEL code: Z20application/pdfsportmodernitytraditionalismhigh-tech worldfolyóiratcikkOpen AccessUniversity of Debrecen, Faculty of Economics and Business, Hungaryhttps://doi.org/10.19041/APSTRACT/2015/1-2/12Applied Studies in Agribusiness and Commerce1-29APSTRACT1789-7874