Szűcs, Róbert Sándor2021-06-282021-06-282012-12-31Applied Studies in Agribusiness and Commerce, Vol. 6 No. 5 (2012) , 85-901789-221Xhttps://hdl.handle.net/2437/317587The purchasing power of youth is considerable; they are the market of the future. , the young generation is the most influenced and vulnerable segment of the economy. The greatest problem of the influencing of our children is the rising cost of childhood obesity. The health care system cannot keep up with the pressure of obesity. Today, the risk of obesity is a bigger problem than smoking or alcoholism. The greatest problem is that youth underestimates the cost and risk of consumption of foods with high levels of fats, sugar and/or salt.foods with high level of fatssugar and/or saltfat taxmarketingyouthfolyóiratcikkOpen AccessUnivesity o f Debrecen, Faculty of Economics and Business, Hungaryhttps://doi.org/10.19041/APSTRACT/2012/5/14Applied Studies in Agribusiness and Commerce56APSTRACT1789-7874