Factors affecting acceptance of smart retail solutions in Hungary: an empirical study using UTAUT2 model

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dc.creatorSzabó-Szentgroti, Eszter
dc.creatorSzabó-Szentgróti, Gábor
dc.date2022-02-12
dc.date.accessioned2022-02-13T03:59:31Z
dc.date.available2022-02-13T03:59:31Z
dc.descriptionIn today's digitalisation process, retail is also undergoing a transformation, with the emergence of new smart solutions. Integrating intelligent solutions into a business model means new strategic challenges for retailing companies. The aim of the research is to examine the factors influencing the behavioural intention and use behaviour of smart retail solutions (SRS). The proposed model was based on the extended Unified Theory of Acceptance and Use of Technology (UTAUT2). Data was collected by conducting a questionnaire of 302 Hungarian respondents. Confirmatory factor analysis (CFA) and partial least squares (PLS-SEM) estimation were implemented. The results showed that behavioural intention is significantly and positively influenced by effort expectancy and it is significantly and negatively influenced by facilitating conditions. Most of the respondents are not yet regular users of SRS, and the market penetration of front-end intelligent solutions in retail is considered as rather low. JEL code: M10, M31, O14
dc.identifierhttps://ojs.lib.unideb.hu/apstract/article/view/10133
dc.identifier10.19041/APSTRACT/2021/3-4/6
dc.identifier.urihttp://hdl.handle.net/2437/328591
dc.publisherUniversity of Debrecen, Faculty of Economics and Business
dc.rightsCopyright (c) 2022 Applied Studies in Agribusiness and Commerce
dc.sourceApplied Studies in Agribusiness and Commerce; Vol. 15 No. 3-4 (2021)
dc.source1789-7874
dc.source1789-221X
dc.subjectsmart retail
dc.subjectUTAUT2
dc.subjectconsumer survey
dc.subjectCFA
dc.subjectSEM-PLS
dc.subjectindustry 4.0
dc.titleFactors affecting acceptance of smart retail solutions in Hungary: an empirical study using UTAUT2 model
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typePeer-reviewed Article
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APSTRACT - Applied Studies in Agribusiness and Commerce