Advertising and Gender

dc.contributor.advisorGyörke, Ágnes
dc.contributor.authorOroszné Koncz, Nóra
dc.contributor.departmentDE--TEK--Bölcsészettudományi Karhu_HU
dc.date.accessioned2013-03-26T15:07:21Z
dc.date.available2013-03-26T15:07:21Z
dc.date.created2010-12-15
dc.date.issued2013-03-26T15:07:21Z
dc.description.abstractThe thesis should show the tendencies in the world of advertising explicitly, in a logical and understandable way. It should reveal how the unconscious processes can be made conscious. The gender aspect, with the help of the underwear images, should mirror the stages of the changes in society towards sexuality and also that of the representation of men and women in different periods of time. Underwear is the connection between the “man” and the “woman”; it is worn by them for the same period of time. But its function and the way it was (and is) depicted in advertisements is different...hu_HU
dc.description.courseanglisztikahu_HU
dc.description.degreeBschu_HU
dc.format.extent41hu_HU
dc.identifier.urihttp://hdl.handle.net/2437/162687
dc.language.isoenhu_HU
dc.rights.accessiphu_HU
dc.subjectreklámhu_HU
dc.subjectfehérneműhu_HU
dc.subject.dspaceDEENK Témalista::Társadalomtudományok::Társadalomelmélethu_HU
dc.titleAdvertising and Genderhu_HU
dc.title.subtitleThe Evolution of Underwear Advertisementshu_HU
dc.typediplomamunka
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