This thesis explores the transfomative potetial of data analysis and technology, aiming to explain the dynamic intersection of these forces within the fashion industry. The research explains the impact of custome ranalysis on customer engagement with a slight overview on how it could impact sustainibility within the Fashion sector. It also investigates promosing the promising integration of 3D and Virtaul Reality in Fashion, enphasazing the potetional for innovation and enhanced customer experience. In overall it provides insights on how technology can move the industry forward embracing opportunity for growth, sustainilbiliry and customercentric experiences