Factors influencing Albanian consumer preferences for standardized olive oil

A tétel rövid nézete
dc.contributor.authorMuça, Etleva
dc.contributor.authorKapaj, Ana
dc.contributor.authorSulo, Remzi
dc.contributor.authorHodaj, Natasha
dc.date.accessioned2021-06-28T11:16:04Z
dc.date.available2021-06-28T11:16:04Z
dc.date.issued2016-12-31
dc.description.abstractAlbania is considered one of the most important countries where olives are cultivated due to its geographical position and climate conditions. The country is facing many problems with the quality of olive oil which is related to cultivation methods and agronomic techniques. The economic value of the sector is calculated almost €20 million per year. For years the cultivation of olives and associated products have been considered an important sector within agriculture and are an integral part of the Albanian diet. The current study aims to analyze the factors influencing consumer preferences for a standardized olive oil. The data collection was conducted through a socio-economic survey. The survey was an important element which provided general and specific information linked to the study area. The interviewees were selected randomly. Descriptive and multinomial logistic regression analyses were used to evaluate the survey data. As a result, we conclude that Albanian consumers prefer domestic olive oil because they are familiar with the taste and believe in its qualities. Usually, Albanian consumers choose the quality of olive oil at the purchase moment, due to their close relationship with the seller. JEL CODE: D12en
dc.formatapplication/pdf
dc.identifier.citationApplied Studies in Agribusiness and Commerce, Vol. 10 No. 4-5 (2016) , 131-136
dc.identifier.doihttps://doi.org/10.19041/APSTRACT/2016/4-5/17
dc.identifier.eissn1789-7874
dc.identifier.issn1789-221X
dc.identifier.issue4-5
dc.identifier.jatitleAPSTRACT
dc.identifier.jtitleApplied Studies in Agribusiness and Commerce
dc.identifier.urihttps://hdl.handle.net/2437/317801en
dc.identifier.volume10
dc.languageen
dc.relationhttps://ojs.lib.unideb.hu/apstract/article/view/6898
dc.rights.accessOpen Access
dc.rights.ownerUniversity of Debrecen, Faculty of Economics and Business, Hungary
dc.subjectconsumer preferencesen
dc.subjectolive oilen
dc.subjectstandardizationen
dc.subjectAlbanian consumeren
dc.subjectqualityen
dc.titleFactors influencing Albanian consumer preferences for standardized olive oilen
dc.typefolyóiratcikkhu
dc.typearticleen
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