TODAY'S CONSUMERS ON THE MARKET IN CSÍKSZEREDA (MIERCUREA CIUC)

A tétel rövid nézete
dc.contributor.authorPéter, Emőke Katalin
dc.contributor.authorIllyés, László
dc.date.accessioned2026-01-14T12:00:14Z
dc.date.available2026-01-14T12:00:14Z
dc.date.issued2024-12-30
dc.description.abstractDue to the geographical situation of Harghita County, farming mostly in small agricultural areas encourages farmers to engage in more integrated agricultural activities. As a result, more and more farmers who are open to development are starting to appear on local markets with processed products. The traditional knowledge passed down from generation to generation on small local farms is similar in families living in each area and therefore socially reinforcing. Older farmers in our countryside have mostly shied away from the new knowledge of the mega-manager, but their younger, more highly skilled counterparts are more willing to open up to new knowledge. The demand for local products with a historical basis has been gradually increasing in recent years. To save costs, they also sell their products at the market themselves. In order to meet today's consumer needs, in addition to the production, processing and packaging of raw materials, producers must also think about branding, logistics and design. Customer relations and quality communication are essential for a well-functioning business (PG Balogh et.al, 2021) In Harghita County, farmers running a traditional small-scale farm mostly face marketing problems. At the same time, the demand for high quality products produced in a sustainable way is increasing. The aim of our empirical study is to investigate the expectations of consumers visiting the Traditional Products Fair in Csíkszereda (Miercurea -Ciuc) using artificial intelligence methods. These habits have their origins in the market habits of the past centuries, therefore, our research tries to reveal the atmosphere of the markets of the past.  en
dc.formatapplication/pdf
dc.identifier.citationApplied Studies in Agribusiness and Commerce, Vol. 18 No. 2 (2024): APSTRACT ,
dc.identifier.doihttps://doi.org/10.19041/APSTRACT/2024/2/4
dc.identifier.eissn1789-7874
dc.identifier.issn1789-221X
dc.identifier.issue2
dc.identifier.jatitleAPSTRACT
dc.identifier.jtitleApplied Studies in Agribusiness and Commerce
dc.identifier.urihttps://hdl.handle.net/2437/402099
dc.identifier.volume18
dc.languageen
dc.relationhttps://ojs.lib.unideb.hu/apstract/article/view/14672
dc.rights.accessOpen Access
dc.rights.ownerEmőke Katalin Péter, Illyés László
dc.subjectlocal markets, short supply chains, local products, small farms, data miningen
dc.titleTODAY'S CONSUMERS ON THE MARKET IN CSÍKSZEREDA (MIERCUREA CIUC)en
dc.typefolyóiratcikkhu
dc.typearticleen
dc.type.detailedidegen nyelvű folyóiratközlemény hazai lapbanhu
Fájlok
Eredeti köteg (ORIGINAL bundle)
Megjelenítve 1 - 1 (Összesen 1)
Nincs kép
Név:
PDF
Méret:
664.72 KB
Formátum:
Adobe Portable Document Format
Letöltés
Gyűjtemények
APSTRACT - Applied Studies in Agribusiness and Commerce (DE-journals)