This thesis delves into the development of an engaging website focusing on digital user-centered design strategies encompassing interactive environment, user interface scenography, interaction design, and user experience design principles. The primary objective is to create a platform that represent a virtual wardrobe for users that is grounded in these principles. This innovative approach not only simplifies the process of outfit selection but also promotes sustainability and addresses the challenges posed by the fashion industry. Overall, the thesis presents a comprehensive and relevant exploration of web design and user experience, emphasizing practical utility and modern digital solutions.