PERCEPTIONS, PROFITABILITY AND DETERMINANTS OF GRANULATED CASSAVA PACKAGING IN KUMASI METROPOLIS, GHANA

A tétel rövid nézete
dc.contributor.authorTham-Agyekum, Enoch Kwame
dc.contributor.authorNimoh, Fred
dc.contributor.authorBoakye, Dora
dc.contributor.authorYeboah, Abednego
dc.contributor.authorAbubakar, Umar Abdul Baqi
dc.date.accessioned2024-07-22T19:55:20Z
dc.date.available2024-07-22T19:55:20Z
dc.date.issued2023-06-29
dc.description.abstractPackaging does not only protect a product but also provides directions for using the product, as well as relevant information about its content and nutritional value. This study was undertaken to assess Granulated Cassava (Gari) sellers’ perception, profitability and determinants of packaging in Ashanti Region. The study area was purposively selected because of the active participation and contribution of marketing activities. A structured questionnaire was administered in the form of interview to obtain primary data from the respondents. Data was generated using binary and multinomial logit regression model and Garret ranking technique. The results showed that there is 0.11% difference in the gross margin of both ventures which is also statistically significant at 1%. Years of education, legal requirement, and durability of the packaging material and cost of packaging material were the significant factors that influence sellers’ choice of packaging. Lack of technical know-how, cost of capital equipment and lack of knowledge on packaging equipment and/or material were the most limiting constraints affecting Gari packaging. The study recommends that investors should invest in the Gari packaging business since it has a relatively higher rate of returns as compared to the unpackaged one.en
dc.formatapplication/pdf
dc.identifier.citationApplied Studies in Agribusiness and Commerce, Vol. 17 No. 1 (2023): APSTRACT ,
dc.identifier.doihttps://doi.org/10.19041/APSTRACT/2023/1/1
dc.identifier.eissn1789-7874
dc.identifier.issn1789-221X
dc.identifier.issue1
dc.identifier.jatitleAPSTRACT
dc.identifier.jtitleApplied Studies in Agribusiness and Commerce
dc.identifier.urihttps://hdl.handle.net/2437/375985
dc.identifier.volume17
dc.languageen
dc.relationhttps://ojs.lib.unideb.hu/apstract/article/view/10791
dc.rights.accessOpen Access
dc.rights.ownerApplied Studies in Agribusiness and Commerce
dc.subjectGarien
dc.subjectPackagingen
dc.subjectGari Sellersen
dc.subjectGranulated Cassavaen
dc.subjectPerceptionen
dc.subjectProfitabilityen
dc.titlePERCEPTIONS, PROFITABILITY AND DETERMINANTS OF GRANULATED CASSAVA PACKAGING IN KUMASI METROPOLIS, GHANAen
dc.typefolyóiratcikkhu
dc.typearticleen
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