Tourist considerations in hosting a mega sport event: 2010 FIFA World Cup
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Kiadó
University of Debrecen, Faculty of Economics and Business
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Tourism enterprises can create public viewing areas where shared enjoyment and heightened emotive experiences could arise, as well as sentiments of patriotism, and ownership of the event itself. But, they must keep their base business happy; to ensure long term loyalty of existing customers.
Kulcsszavak
Tourism, mega sport event, 2010 FIFA World Cup