Correction method on fairs’ attraction radius

Dátum
Szerzők
Kárpáti, László
Folyóirat címe
Folyóirat ISSN
Kötet címe (évfolyam száma)
Kiadó
University of Debrecen, Faculty of Economics and Business
Absztrakt
Leírás
At auditing a fair the measure and evaluation of the exhibitors’ distance is a important task and can be used for further promotion of the fair. In analyzing the attraction radius of different fairs one can discover some figures that may raise questions regarding a simple averaging of the attraction distances. According to the research of the author, the bias in the attraction radius can be caused by to factors: the size of the attraction region and the distance from the region’s business center. Authors explored the bias factors and suggest a correction method to remedy it. A theoretical correction model was applied to evaluate three agribusiness fairs. It is established that the corrected attraction radius gives more realistic result than the simple averaging of exhibitors’ distance.
Kulcsszavak
fair, attraction radius, correction method
Forrás