Gender dynamics in Consumer preferences and willingness to pay for edible mushrooms in Ghana

dc.contributor.authorOwusu, Rebecca
dc.contributor.authorDekagbey, Florence Sefakor
dc.date.accessioned2022-01-15T02:25:03Z
dc.date.available2022-01-15T02:25:03Z
dc.date.issued2020-06-30
dc.description.abstractThis study uses choice experiment to investigate men and women consumers’ preferences and willingness to pay for edible mushrooms in Ghana. We used a mixed logit model to examine preference heterogeneity. The econometric modelling revealed that men consumers have a negative utility for oyster mushrooms compared to straw mushrooms. They also have preference for cheap and locally cultivated mushrooms compared to expensive and imported mushrooms. However, women consumers have preferences for the shiitake mushroom variety compared to the straw mushroom variety. They also prefer cheap mushrooms irrespective of their location and such mushrooms must be frozen and not fresh. The findings highlight variation between men and women in preferences for mushroom variety, however, both have preferences for low prices, suggesting that both genders are economically rational and obey the law of demand. JEL codes: B21, D12en
dc.formatapplication/pdf
dc.identifier.citationApplied Studies in Agribusiness and Commerce, Vol. 14 No. 1-2 (2020) , 32-37
dc.identifier.doihttps://doi.org/10.19041/APSTRACT/2020/1-2/4
dc.identifier.eissn1789-7874
dc.identifier.issn1789-221X
dc.identifier.issue1-2
dc.identifier.jatitleAPSTRACT
dc.identifier.jtitleApplied Studies in Agribusiness and Commerce
dc.identifier.urihttps://hdl.handle.net/2437/327691en
dc.identifier.volume14
dc.languageen
dc.relationhttps://ojs.lib.unideb.hu/apstract/article/view/8794
dc.rights.accessOpen Access
dc.rights.ownerUnivesity o f Debrecen, Faculty of Economics and Business, Hungary
dc.subjectedible mushroomsen
dc.subjectgenderen
dc.subjectpreferencesen
dc.subjectchoice experimenten
dc.subjectmixed logiten
dc.titleGender dynamics in Consumer preferences and willingness to pay for edible mushrooms in Ghanaen
dc.typefolyóiratcikkhu
dc.typearticleen
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