Is it worth being socially responsible?

A tétel rövid nézete
dc.contributor.authorCsapóné Riskó, Tünde
dc.contributor.authorPéntek, Ádám
dc.contributor.authorWiwczaroski, Troy
dc.date.accessioned2021-06-28T11:15:51Z
dc.date.available2021-06-28T11:15:51Z
dc.date.issued2016-03-31
dc.description.abstractSeveral definitions for corporate social responsibility (CSR) exist and these vary greatly as to the activities it should cover and their motivators. Among the benefits of CSR are positive marketing/brand building, brand insurance and employee loyalty. Numerous arguments against CSR prevail, e.g. social responsibility is not a problem that belongs in the sphere of activities a corporation should be addressing or even that CSR distracts businesses from addressing the primary need to concentrate on sales. Thus, the strong economic question: is CSR worth it? In 2014, we carried out a representative survey in Hungary, in which the effects of responsible business practices on consumer purchase behaviour were studied. With our research results, we could show that there is a considerable gap between the apparent interest of consumers in CSR and the limited role of CSR in purchase behaviour. JEL classification:M104en
dc.formatapplication/pdf
dc.identifier.citationApplied Studies in Agribusiness and Commerce, Vol. 10 No. 1 (2016) , 73-80
dc.identifier.doihttps://doi.org/10.19041/APSTRACT/2016/1/10
dc.identifier.eissn1789-7874
dc.identifier.issn1789-221X
dc.identifier.issue1
dc.identifier.jatitleAPSTRACT
dc.identifier.jtitleApplied Studies in Agribusiness and Commerce
dc.identifier.urihttps://hdl.handle.net/2437/317767en
dc.identifier.volume10
dc.languageen
dc.relationhttps://ojs.lib.unideb.hu/apstract/article/view/6834
dc.rights.accessOpen Access
dc.rights.ownerUniversity of Debrecen, Faculty of Economics and Business, Hungary
dc.subjectcorporate social responsibilityen
dc.subjectconsumer behaviouren
dc.subjectconsumer responsesen
dc.subjectCSR actionsen
dc.titleIs it worth being socially responsible?en
dc.typefolyóiratcikkhu
dc.typearticleen
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APSTRACT - Applied Studies in Agribusiness and Commerce (DE-journals)